Websites are your 24x7 shop window, but to capitalise on that opportunity, you need to drive traffic and turn site visitors into buyers.
From search engine optimisation (SEO) to pay-per-click (PPC), there are an increasing number of tools at your disposal to attract customers. The challenge is to apply these appropriately to deliver the outcomes your business needs.
At Neon, we view online marketing purely as a means to an end. We have a successful track record of generating relevant leads via a range of different tactics and channels, from email marketing to AdWords to social advertising. Our approach is to focus on our client’s end goals – the leads you want. For some clients, the priority is volume; for others, value. We then devise a marketing plan to achieve that, within the parameters of your brand and budget.
The first step, invariably, is to focus on the landing pages of your site to make sure that whatever route customers arrive by, they’re getting the right message to encourage conversion.
We then apply an initial mix of tactics to drive traffic and then analyse the results; we often split test, with two different landing pages. We use heat maps, visitor recordings, Google Analytics and a range of other tools to monitor user behaviour and then optimise the content and the marketing mix – including focusing on returning customers and deploying automated remarketing to those who browsed but didn’t buy.
This results-driven approach ensures you’re spending money on marketing that is delivering relevant leads for the business.
Where appropriate, our team can help you develop powerful and focused online and social advertising as well as managing and implementing email campaigns, in line with GDPR requirements. We are also experienced in SEO, and can advise you on how best to enhance your business ranking affordably and without compromising your content – generally a longer-term process.
As in all our lead generation activity, we focus on the bottom line for the business, rather than simply pursuing a high ranking regardless of the commercial results. The result is a sustainable pipeline of leads you can manage and convert.