Online Marketing & SEO

There are many options to promote your site, examples of which are:

• Search Engine Optimisation (SEO)
• Pay Per Click Advertising
• Banner Advertising

An educated mix of website promotion techniques will reap your company the most rewards.

Search Engine Optimisation (SEO)

9 out of 10 web sessions begin with a search and many of these people are researching products, comparing prices or are simply ready to buy.

Commonly known simply as SEO, this technique is used to optimise your website coding, content and links to promote the site when searching for specific keywords or phrases.

With SEO there are no guarantees. It can take weeks or months to be indexed by a search engine and even longer to start seeing results, but it can be very rewarding if done correctly in the long-term.

Pay Per Click (PPC)

Pay Per Click (PPC) Advertising produces instant results! Typically as soon as your PPC campaign goes live you will see increased, targeted visits to your site.

There are 3 main PPC ad networks; Google AdWord, Overture and MSN. Between these 3 you can expect to hit over 80% of the Internet audience in the UK and Europe.

Neon Digital has experience in setting up campaigns and can manage your PPC budget for the best return on investment (ROI).