Online marketing & SEO

There are many options to promote your site, examples of which are:

• Search Engine Optimisation (SEO)
• Pay Per Click Advertising (PPC)
• Social Media Marketing (SMM)

An educated mix of website promotion techniques will reap your company the most rewards.

Search Engine Optimisation (SEO)

9 out of 10 web sessions begin with a search and many of these people are researching products, comparing prices or are simply ready to buy.

Commonly known simply as SEO, this technique is used to optimise your website coding, content and links to promote the site when searching for specific keywords or phrases.

With SEO there are no guarantees. It can take weeks or months to be indexed by a search engine and even longer to start seeing results, but it can be very rewarding if done correctly in the long-term.

Pay Per Click (PPC)

Pay Per Click (PPC) Advertising produces instant results! Typically as soon as your PPC campaign goes live you will see increased, targeted visits to your site.

There are 3 main PPC ad networks; Google AdWord, Yahoo! Search Marketing and Microsoft adCenter. Between these 3 you can expect to hit over 80% of the Internet audience in the UK and Europe.

Neon Digital has experience in setting up, optimising and managing campaigns and can work to your PPC budget for the best return on investment (ROI).

Social Media Marketing (SMM)

If banner advertising was the best way to reach your target audience in the 90’s and early 00’s then social media marketing is its far more effective and superior successor.

With an estimated 1 billion social media users globally by 2012 and a variety of different platforms that can execute tailored marketing communications to your target audience, is it something that your business can ignore?

Neon Digital has experience of finding the best platform for brands to get in front of their target market, from Facebook to LinkedIn, Blogging to Twitter.